Gender difference in color preference across cultures: An archetypal pattern modulated by a female cultural stereotype

A gender difference in color preference among British participants has been repeatedly reported, in which both males and females show a preference for blue‐green colors, while females express an additional preference for pink‐purple colors. To investigate the robustness of gender difference in color preference in a different culture, we tested 81 young adult Indians from a school of design and compared them to 80 young British students in Psychology. The 35‐item International Personality Item Pool (IPIP) and Bem Sex Role Inventory (BSRI) questionnaires were also administered to explore possible links between personality traits, gender schemata, and color preferences. Results confirmed a gender difference in both cultures; participants collectively expressed a preference for cool over warm colors, while in addition females showed a preference for pink colors, with a warm bias for Indian females and a cool bias for British females. While these results extend gender difference to Indian culture and support the universality of an underlying pattern they also reveal a culture‐specific contribution essentially observed in females. In British participants, color preference was correlated exclusively with BSRI scores in females and overwhelmingly with IPIP scores in males; this gender‐specific pattern of correlation was not replicated in the Indian sample. Results point to an archetypal pattern of gender difference in color preference with a remarkable cross‐cultural similarity in men and a subtle but significant cultural difference in women whose origin is yet to be explained.     

对称消声器传递损失测量及误差修正

为了提高对称消声器传递损失的测量效率，基于声学理论分析，提出了一种单负载法传递损失计算模型。针对反射系数较大的吸声末端，导致该方法在实际测量中存在较大误差的问题，推导出了一种能够消除测试管道末端反射声波在上、下游形成多次反射的修正公式。通过自制阻抗管进行试验测试，结果表明：在末端声学负载吸声性能良好的情况下，单负载法传递损失计算模型能够精确计算出对称消声器的传递损失；修正公式能够有效地消除末端负载所引起的反射波对传递损失计算的影响，降低对末端声学负载吸声性能的要求，保证单负载传递损失计算模型的适用性。     

A shift of the perceptual attributes of color due to the manifestation of the simultaneous contrast effect on a display

This research shows the effect of simultaneous contrast on a design solution that generates it, and it also shows how its manifestation affects the shift of perception attributes of the observer's color. In the conducted research, 55 subjects had to harmonize the primary stimuli from the reproduction obtained with the help of digital printing technology, with the primary stimuli presented on two computer screens. As a visual harmonization technique, simultaneous binocular harmonization was used. The primary stimuli were made achromatic, with a 50% Raster Tone value (RTV), and are surrounded by achromatic secondary stimuli whose values increase in steps from 10% RTV up to 100% RTV. A shift in the perceptual attributes of color has been shown with the help of the CIEDE2000 system. Using ANOVA with repeated-measures and Fisher's post hoc analysis, statistically significant differences were found between the perceived means of shift in the ΔC₀₀ chroma and ΔL₀₀ lightness on defined samples on both computer screens, while in the case of the ΔH₀₀ hue, no statistically significant differences were observed. The research also determined colorimetric differences in the ΔE₀₀ color difference. Moreover, the student's t test was used to determine that the effect is stronger when manifested on the Lenovo computer than on the Asus computer screen (P < .05).     

Color design of cigarette packaging for reducing smoking rate in youth

Since smokers are becoming younger and younger, it is necessary to curb the tobacco epidemic at a younger age to prevent the devastating damage caused by tobacco products to future generations. This study focuses on the color schemes of cigarette packaging. It aims to find out color schemes of teenage consumers' disgust and apply them to cigarette packaging, which ultimately reduces the desire of purchasing and the smoking rate of young people. First, there were two ways to acquire color schemes. One was to extract the color schemes that can make teenagers disgust and keep them away from cigarette by association of psychological adjectives. The other way was to match achromatic colors with the chromatic colors that teenagers dislike in the questionnaire of 126 colors. Finally, eye movement experiment was used to verify the acquired color schemes meet the expected objectives of this study. A new idea to reduce the smoking rate of teenagers was proposed, and a method for the color design of cigarette packaging was provided.     

管状带式输送机在线纠扭托辊的研究与应用

管状带式输送机是一种新型环保的散状物料连续输送设备,在运行过程中受各种因素影响,头、尾过渡段经常会跑偏,管状段经常会扭转,常规停机调偏纠扭方法已不能胜任复杂路线长距离管带机稳定运行的要求。为适应市场发展趋势,设计人员分析了管带机扭转原因,结合纠扭基本原理及常规纠扭方法,新开发出一种在线(不停机)纠扭托辊并投入项目应用。     

Colored apparel and its potential influence on heterosexual attraction

The objective of this study is to determine if men would follow the “red effect” when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank-order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the “red effect,” but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the “red effect” and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique.     

Experimental study on free and submerged multi-jets

The flow characteristics of the hydraulic jump due to parallel jets are different from the classical jump emerging from a single gate. Due to the highly complex flow field at the downstream pool, deciding about the tailwater measuring location is a challenging issue affecting the flow measuring accuracy. Experiments are conducted herein, on different parallel jets’ configurations for both free and submerged flow conditions. To quantify the flow uniformity, for any downstream cross section, the associated momentum correction factors, β₂, were estimated for the free-flow condition. It is found that β₂-values depend significantly on the measuring location, and consequently the available conjugated depths relationship results in poor estimation when measuring location moves downstream. Employing Buckingham analysis, a general formula is proposed to calculate the momentum correction factors associated with the free hydraulic jump at different downstream measuring locations. The experimental results of this study indicated that such a formula enhances distinguishing between free and submerged flow conditions of the gates installed in parallel. Finally, a dimensionless stage-discharge formula is presented to predict the submerged flow rate through parallel gates of different gate openings and widths.     

测井曲线标准化方法研究

由于长岭凹陷区经过近60年的勘探开发,再加上井场井眼条件的差异、测井系列、仪器刻度、测量时间及操作者不同等因素,使得各测井曲线存在系统误差。因此在开展储层参数研究和有效厚度划分时,为消除这些非地层因素对原始资料的影响,有必要对测井曲线进行标准化,以保证解释结果的合理性与可靠性。测井曲线标准化方法可以分为定性和定量两种类型。其中定性方法主要包括直方图法标准化校正、均值法标准化校正和重叠图法标准化校正;定量方法则为趋势面分析校正法。本论文利用Matlab软件,采用趋势面方法对研究区域内的井进行测井曲线标准化。结果表明经过趋势面法标准化校正能够消除不利因素,准确的提取出测井曲线中的各种有用地质信息。     

天然染料银杏叶染亚麻纱的染色性能研究

以天然染料银杏叶为原料,采用微波提取法进行染料原液的提取,并以提取后的原液作为染料原液对28 tex亚麻纱进行染色,采用p H、染色温度、媒染剂用量、渗透剂用量4个因素分析染色效果,以单因素分析结果作为基础,进行4因素3水平的正交试验,将正交试验后的染色纱样进行色牢度测定。研究结果表明,染色最佳工艺条件为:渗透剂用量1.5 m L,媒染剂用量5 m L,染色p H 7,染色温度80℃,亚麻纱染色后的色牢度达到3级以上。     

Color preferences for different topics in connection to personal characteristics

Studies on color preferences are dependent on the topic and the relationships with personal characteristics, particularly personality, but these are seldom studied in one population. Therefore a questionnaire was collected from 1095 Dutch people asking for color preferences about different topics and relating them to personal characteristics. Color preferences regarding different topics show different patterns and significant differences were found between gender, age, education and personality such as being technical, being emotional or being a team player. Also, different colors were mentioned when asked for colors that stimulate to be quiet, energetic, and able to focus or creative. Probably, due to unconsciousness of contexts, many people had no color preference, a result that in the literature seldom is mentioned. Blue was the overall favorite color; however, most males chose for blue (25%) while most females had no color preference (18%). Black was the overall favorite color for clothing, mainly chosen by females (40%), while males primarily chose blue (27%). For building interiors subjects preferred white. For moods, subjects preferred white for being quiet or being able to focus, red for being energetic and had no color preference for being creative. It is concluded that color preferences are dependent upon the topic, and personal characteristics. The findings are important for architects, interior designers, fashion designers and product designers to have a basic idea of preferred colors for different objects by different types of people. © 2013 Wiley Periodicals, Inc. Col Res Appl, 40, 62–71, 2015